Define Sustainability
Increasingly, through over-use and lack of explanation, the term 'Sustainability' is starting to mean all things to all people - everything and everyone is supposed to be sustainable - and increasingly boardrooms talk about the benefits without understanding what action they should take or why.
As 'sustainability' means so much to so many people, we have decided to explicitly promote the definition we believe best describes 'environmental sustainability' in the context of our business and our customers.
'Sustainability'
- Defined by Brundtland as 'meeting the needs of the present, without compromising the ability of future generations to meet theirs'
- Described by John Elkington as 'an intention to put environmental, social and economic (financial) issues on par with each other, and encourage the measurement of related impacts'
Sustainable Development
Defined by the Government as having four key areas:
- Social progress which recognises the needs of everyone
- Effective protection of the environment
- Prudent use of natural resources
- Maintenance of high and stable levels of economic growth and employment
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